Logo

Logo

Summary

The logo lives on blue, Midnight Black, and Clear White, and it also appears on orange, so the two colors always share a stage. Keep it clear of wings: one bird per composition.

Summary

The logo lives on blue, Midnight Black, and Clear White, and it also appears on orange, so the two colors always share a stage. Keep it clear of wings: one bird per composition.

Lookup

The Bluebird logo comes as a full version, with mark and wordmark, and as the mark on its own. Use the full version wherever there is room, and the mark where space is tight, such as avatars and favicons.

Logo

Wordmark

Safe zones

Keep a clear zone around the logo so it can breathe, as shown below. Nothing enters this zone, including type, images, and wings. The full logo never goes below 96px wide and the mark never below 24px.

The safe zone for the logo equals the width of the small circle within the logo.

The safe zone for the wordmark equals the width of the small circle within the logo.

Color

The logo appears in Midnight Black on light surfaces, in Clear White on dark and blue ones, and in Rise Blue on Clear White. On orange it is always Midnight Black.

Dos and don’ts

Do use the supplied files and keep the proportions. Don’t stretch, recolor, outline, or add effects, and don’t place the logo on the busiest part of a gradient or next to a wing.